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Hassall Brothers

The agricultural online auction specialist


Hassall Brothers is the online agricultural auction specialist.  We provide a national platform for buying and selling tractors and machinery, livestock, horses, and agricultural memorabilia.


 Always free to enter and always No Sale No Fee

That’s the HB promise!


We currently run a variety of regular online timed auctions for both Ireland and the UK, which includes Machinery, Sundries, Produce, Genetics and Smallholders. Our online timed auctions offer a convenient, cost-effective and hassle-free solution to selling.


Below are some of the benefits to selling online with Hassall Brothers:
• No sale no fee promise
• Free to enter – no entry/lotting fee
• Capped commission – never pay more than £250/€250 a lot
• Competitive commission 5%
• Better for animal welfare/disease prevention – no mixing with cattle at a market from numerous holdings
• Free marketing – access to over 9,000 registered buyers and 7,500 Facebook followers which is growing daily
• No need to move your item(s) to a collection centre/market – buyer collects from your premises
• Quick and easy to enter


To enter our auctions for free, simply visit our entry page here.
To browse/submit a free farm ad, simply visit our page here.